Wanted: One Viral Video, Please

The word “viral” is, well, viral these days. During my internship at Sifteo this summer, a coworker and I embarked on a mission to create a viral video. While we never actually made a video that “went viral,” I did pick up some insights on how to create one.

After spending a good chunk of a day watching videos of cats pouncing into boxes, men crying over rainbows and commercials shot in just one take, I happened upon a TED Talk that asked the question, ...
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